Job Description

Tayani Institute is a leading provider of ophthalmology, optometry, optical, and plastic surgery services in Orange County. As we continue to expand, we are seeking an experienced and dynamic Marketing Manager to join our team and help drive our growth even further.

Position Summary :

You will play a critical role in developing and executing comprehensive marketing strategies to enhance our brand presence, attract new patients, and improve the patient experience. The ideal candidate is energetic, knowledgeable, and ready to thrive in a fast-paced environment.

Benefits for full-time employees include:

Health insurance (medical, dental, vision)

Vacation and sick time

Profit-sharing plan

Salary:

$60,000 - 70,000/year

How to Apply:

Please share your resume and cover letter outlining experiences and qualifications to [shelly@tayani.com], with the subject line Marketing Manager Application.

Join Tayani Institute and contribute to our mission of providing top-notch ophthalmology and optometry services to all ages of our community!

If a prospective applicant is interested in a part time position, that could be considered as well.

Responsibilities:

• Organize and execute marketing strategies for patient acquisition, retention, and referrals, ensuring timely and successful project execution.
• Maintain online presence, overseeing websites and working with external agencies.
• Implement successful offers/campaigns, increasing traffic and encouraging team members to engage, interact and refer.
• Develop and manage print/online advertising campaigns, overseeing print media concepts, inventory, and graphic design projects.
• Attend, organize, and participate in unique community events (health fairs, conferences, workshops); identifying, planning, overseeing sponsorship opportunities.
• Develop in-house reports showcasing impact of the marketing budget and strategies.
• Analyze datasets and extract insights to apply to project management processes, maximizing the value of organic and paid ads, identifying leverage points.

• Comfortable and proactive while working in a fast-paced, collaborative environment.
• Bachelor's degree in Marketing, Communications, or related fields.
• Proficiency in Microsoft Office, Google Sheets, social media, and other relevant computer skills including but not limited to Instagram, Facebook, Google Ads, SEO.
• 3+ years of marketing experience, with a focus on local efforts, pattern recognition, and project management.
• Preferred experience in marketing/sales in the healthcare industry and public relations experience.
• Must have strong people skills to interface with referring doctors and entities, growing and managing current referral networks and establishing new ones.
• Strong analytical skills, with the ability to evaluate marketing efforts.
• Professional and personable demeanor.
• Pleasant attitude with strong and thoughtful leadership.
• Attention to detail and excellent organizational skills.
• Exceptional verbal, written, computer and communication skills.
• People person

PM22

Compensation details: 60000-70000 Yearly Salary

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